| This paper compares and contrasts New Product Introduction (NPI) in
the construction and manufacturing industrial sectors. It uses a framework
for this process that was developed to characterize NPI in the manufacturing
sector and which has been used successfully in a series of manufacturing
companies. The framework comprises of five key elements: process, organizational
structure, individuals’ roles and supporting tools. The provenance of the
framework especially with respect to General Systems Theory is briefly
discussed. The framework is then used to consider a series of issues including
the following: key steps in NPI, process, project management techniques,
team membership and the extended enterprise, product model ownership, the
impact of volume production and the role of design-for-manufacture/construction
techniques. Having delineated the key similarities and differences in NPI
in the construction and manufacturing sectors, the paper proceeds to discuss
the implications for these in implementing concurrent engineering in the
construction sector. It identifies the changes in emphasis required in
the concurrent engineering approach and highlights potential implementation
problems. |